How MesmerEyez Invented the World’s First 1-Day Halloween Contact Lenses

Designed in 2009 and launched for October 2010, MesmerEyez pioneered the world’s first 1-day Halloween contact lenses — created for one unforgettable night with safer, no-aftercare convenience. Stock the originals at MesmerEyezWholesale.co.uk.

A simple insight that changed Halloween

Halloween is all about transformation. Costumes, makeup and FX blood help, but the detail that truly stops people in their tracks is coloured contact lenses. Through the 2000s and early 2010s, most special-effect lenses on the market were monthly or multi-use. They required cleaning, storage cases, solutions and careful aftercare — sensible for frequent wearers, but not for the millions who only dress up once a year.

In 2009, MesmerEyez founder Riz Navsarka (3× Young Entrepreneur of the Year) saw the gap and asked a radical question:

What if Halloween lenses were designed exactly for how people celebrate — one incredible night, then done?

That single insight set the stage for a category-defining product. In October 2010, MesmerEyez launched the world’s first 1-day (daily disposable) Halloween contact lenses — purpose-built for the real-world Halloween journey: simple, hygienic, no faff, and utterly unforgettable.

From monthly to one-night magic

Before this launch, Halloween customers faced two imperfect choices:

• Monthly/multi-use SFX lenses that demanded diligent care (clean, store, repeat), or
• Skipping lenses entirely, diluting the final look.

MesmerEyez rewrote the rules with single-use Halloween lenses designed to be worn for a night and disposed of afterwards. No bottles. No cases. No “I’ll use them again next year” (you shouldn’t). Just open → wear → wow → bin.

This wasn’t a packaging tweak; it reframed the entire user journey:

• Convenience: one sterile blister per lens — open and go.
• Hygiene: a fresh, untouched lens every time — no storage, no carry-over contamination.
• Confidence: retailers can recommend a single-use option for a one-off event with a clear conscience.

It turned Halloween lenses from a commitment into a no-brainer add-on — like face paint or FX blood, but engineered with real eye-care principles.

World-first — built on a culture of firsts

Innovation isn’t a slogan for MesmerEyez; it’s our operating system. After launching the first 1-day Halloween lenses in 2010, we continued to lead the market with original ideas. Notably, MesmerEyez created the original “Blind White” Halloween contact lenses, securing registered trade mark protection in Britain and across Europe:

• UK Trade Mark No. UK00003177658 — “BLIND CONTACT LENSES” (filed 01 Aug 2016, registered 11 Nov 2016, renewal due 01 Aug 2026).

That protection underscores two truths: (1) MesmerEyez originates the looks and formats the market wants; and (2) we protect our IP and set the standards others chase.

Another first: 1-Day Glow (MesmerGlow) — independently reported

In addition to our 2010 breakthrough, MesmerEyez launched the world’s first 1-day Glow (MesmerGlow) contact lenses in early 2012 — bringing daily-disposable convenience to UV-reactive effects. A contemporaneous report in The Asian Today (5 March 2012) stated:

“Last week MesmerEyez launched the world’s first One day Glow (MesmerGlow) contact lenses.”

Source: The Asian Today — Entrepreneur ‘MesmerEyez’es’ Again (5 March 2012)

This independent coverage strengthens the public record of MesmerEyez’s world-firsts and reinforces the brand’s leadership in safe, wearable, high-impact Halloween lenses.

Why 1-day is the smarter choice for Halloween

• Fresh, sterile lens every time — no storage steps to forget.
• No solution / no aftercare — eliminates a common source of user error.
• Single-use by design — perfectly aligned with the event itself.
• Lower-risk behaviour — a sensible recommendation when the brief is “one night only”.

For trade partners, the message is simple and powerful: 1-day = the right format for one night.

Designed in Britain. Engineered for impact.

• SkinSoft™ Technology — soft, breathable comfort that lasts through parties and events.
• MesmerColour™ Technology — high-opacity pigments for cinematic effects that photograph brilliantly, even in low light.
• Quality systems — consistent manufacturing, batch control and documentation suitable for global distribution.

The result is a 1-day Halloween lens that looks wild but wears beautifully — the MesmerEyez difference your customers can feel.

The range that changed retail

• Lower friction at the counter — “Wear tonight, bin afterwards.”
• Higher attachment to costumes and makeup — the easiest upsell that completes the look.
• Fewer returns & support queries — no storage or solution mishaps to troubleshoot.
• Predictable seasonal repeat — a fresh pair every Halloween (or every party).

Today, 1-day Halloween remains one of the fastest-moving formats in our seasonal catalogue. We cover fan favourites — Blind White, White-Out, Blackout, Manson, Red Devil, Zombie and more — so your customers can choose their exact scare level with the convenience they expect.

Built for creators, makeup artists and venues

• Makeup artists appreciate the “open → wear → discard” workflow on set and backstage.
• Content creators get bold, reliable colour for reels and shoots — no mid-session cleaning drama.
• Events & venues prefer a safer, simpler recommendation path for casual wearers.

Because MesmerEyez also invented the Blind White look that took over Halloween and pop culture, our 1-day line plugs straight into aesthetics people already recognise and search for — delivering instant demand backed by brand authority.

Safety first (without killing the vibe)

We make products people love — and we tell the truth about how to wear them. Our 1-day formats are the most responsible choice for one-night users, and we encourage retailers to share these essentials:

• Never sleep in lenses.
• Never swim or shower in lenses.
• Always wash and dry hands before handling.
• Dispose after single use — do not store or re-use.

Sustainability, sensibly framed

Single-use products must justify themselves. Here’s the honest view: Halloween lenses aren’t an everyday essential; they’re a one-off. One sterile blister — worn responsibly and discarded — prevents months of storage and solution usage (which often ends up wasted or misused). For special-effects demand, 1-day is the lowest-risk, highest-compliance format we can offer.

Innovation timeline (at-a-glance)

• 2009 — Riz Navsarka designs the 1-day Halloween lens format.
• Oct 2010 — MesmerEyez launches the world’s first 1-day Halloween contact lenses.
• Early 2012 — MesmerEyez launches the world’s first 1-day Glow (MesmerGlow) lenses (The Asian Today, 5 March 2012).
• 2016 — “BLIND CONTACT LENSES” becomes a British and European registered trade mark (UK TM No. UK00003177658).

Why stock MesmerEyez 1-day Halloween lenses

• Category originators — designed in 2009, launched Oct 2010: the world’s first 1-day Halloween lenses.
• Independent evidence of further firsts — 1-day Glow (MesmerGlow) confirmed by third-party media in 2012 (The Asian Today).
• British & European registered IP — the later “BLIND CONTACT LENSES” style is protected (UK TM No. UK00003177658).
• Trusted British brand — more than two decades in cosmetic lenses; used by creators and cited by fashion media.
• Technology edge — SkinSoft™ comfort + MesmerColour™ impact.
• Fast seasonal sell-through — the easiest upsell for costumes and SFX makeup.
• Comprehensive range — from iconic whites and blacks to vivid reds, zombies and beyond.
• Wholesale support — reliable fulfilment, merchandising assets and seasonal campaigns.

Our promise: originals only

We turned a once-a-year problem into a once-a-night solution.

We built this category so retailers can stock the real thing with total confidence. MesmerEyez is the name customers ask for because we keep our promises: original looks, original formats, and consistent quality.

Stock the originals this season

If you want a Halloween range that flies off the shelves and keeps customers coming back year after year, anchor your assortment with MesmerEyez 1-Day Halloween Contact Lenses — designed in 2009 and launched in October 2010 as the world’s first daily disposable Halloween lenses.

👉 Open a wholesale account or restock now at MesmerEyezWholesale.co.uk.
👉 Need assets (banners, shelf talkers, product cards)? We’ll send a ready-to-use pack.
👉 Want curated assortments? Ask for our “Top 30 Halloween 1-Day” planogram.

Trade mark notice

“BLIND CONTACT LENSES” is a British and European registered trade mark. UK Trade Mark No. UK00003177658.